Visual Content Statistics

Our brains were built for visual information

90%

0%
90% of the information processed by the brain is visual.

80%

0%
Of people remember what they see, compared to ten percent what they hear and 20 percent of what they read.

95%

0%
Of people remember what they see, compared to ten percent what they hear and 20 percent of what they read.

We don’t have much patience for text

28%
Most people only read 20-28% of the words on the page.
80%
80% of people will watch a video on the page
55%
55% of website visitors spend less than 15 seconds actively reading

We love to consume and share pictures, infographics, and videos

0 M
More than 95 million photos are shared daily on Instagram.
0 %
Tweets with images receive 150% more retweets than tweets without them.
0 B
6 billion video ads are watched online each year.

87%

0%
On Facebook, photos have an interaction rate of 87%, compared to 4% or less for other types of posts, such as links or text.

80%

0%
World internet traffic from videos will comprise 80% of all traffic by 2019.

65%

0%
Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
0 %
Posts that include images produce 650% higher engagement than text-only posts.
0 M
100 million hours of video are watched every day on Facebook – 85% of them with the sound off.
0 X
People share infographics three times more than any other type of content.